“A Brother-Sister Duo: Living Life in Purpose 🖤✨.”

Purpose can be described as “not the thing you do — it’s the thing that happens in others when you do what you do.” — Dr. Caroline Leaf. And this project? Turned that idea into something tangible!

Buckle up 🎥 for an exclusive behind-the-scenes look as Cornell Urquhart Jr. and I take you inside our renovation journey — a story rooted in faith, teamwork, and creative vision. This wasn’t just about designing a gym — it was about thinking big, leading with strategy , and using our creative mindset  to redefine how people experience fitness environments.

“Luxury x Innovation!"

From construction to completion, the 360° Color team worked hand-in-hand to bring the Exceleratefitness vision to life —  transforming an everyday gym into a curated luxury brand experience. One that fuses bold design with intentional moments of connection. From exterior signage to interior branding, we developed a cohesive visual language that sparks emotional resonance and creates meaningful interaction between the space and its members.

We designed this gym with a little strategic thinking: custom murals, bespoke silhouettes, color, texture, and thoughtful finishes — all woven together to tell the story of Excelerate Fitness. A place that motivates you to become a healthier version of yourself 🎯, connect with others, and walk boldly in your purpose.

“Inspirational Design—that tells a story."

It’s more than just a gym. It’s an immersive, experiential space — brought to life through innovative design, creative risk-taking, and of course, a “pop of color.” Every design choice was intentionally curated to embody the Excelerate brand and push the boundaries of how members move, feel, and thrive within the space.

This is our story. One of renovation, perseverance, and living a life full of purpose.

Your space should tell your brand’s story — from the moment a guest steps inside. 

What does your space say about you? 💛